February 23, 2016
A mascot is a character that personifies your brand. It can be anything: an inanimate object, animal, human, or even a completely imaginary creature. The aim of a mascot is to communicate your company’s values and talk with your customers on your behalf.
I chose to design a mascot for ebay, as a part of a design project. I made this decision on the basis of a study I did on how much ebay has started to lose their customers. A mascot, being the face of a brand, enhances chances for more customer interaction and attracts a lot of attention.